Developing a Communications Strategy for the American Red Cross
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This 20 page paper looks at the way in which an organizational communication strategy can be developed. Using the American Red Cross as an example potential communication goals identified, in the context of the current issues of faced by the organization. Following the establishment of the goals, the identity and profile the target markets is determined, the message developed, the communication channels selected and a plan for implementation is presented. The bibliography cites 8 sources.
Filename: TECSredcross.rtf

Differences in Communication Between the Genders in the University Setting
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A 6 page assessment of communication differences between the genders. This paper explores the historical reasons for those differences and asserts that today there are no longer any relevant social or biological reasons for women to take an inferior role in communication. This is particularly true in the university setting. Bibliography lists 3 sources.
Filename: PPcomGndStudents.rtf

Differences in Communication Styles Between African Americans and Whites
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An 11 page discussion of the varying styles of communication which is speculated to exists between cultural and racial groups. Reviews the literature regarding the existence and variation of non-verbal communication styles. Conducts an experiment to assess the differences in such aspects of communication as eye contact and bodily distance between African American males and White males. Bibliography lists 16 sources.
Filename: PPcomBlk.rtf

Differences in Men and Women’s Verbal Communication Styles
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This 8 page report discusses verbal communication between men and women and is primarily a literature review of information that can be applied in a study of couples who have been married less than six years. Bibliography lists 8 sources.
Filename: BWcomdif.wps

Directory Enquiries Industry in the UK
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The directory enquiries industry in the UK has undergone change with the abolition of the British Telecom 192 service and the launch of the 118 services. This comprehensive 14 page paper looks at the industry and the way it is developing, The paper starts with the background and aims of the liberalisation and then looks at the main competitors, such as the their market share and the way the compete. The influences on the industry and the revenue patterns are also examined and conclusions drawn regarding the way the industry may develop in the future. The bibliography cites 11 sources.
Filename: TEdirenquir.rtf

Does Music Construct Rather than Reflect Cultural Identities
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This 12 page paper considers this question of the interaction between music and culture discussing the influences and how one may be seen to influence the other before coming to an unusual conclusion. In discussing this various types of music are considered with attention played to the interpretation of music, the nature of a consumer society and the way in which music may be seen as a tool to be used. The bibliography cites 10 sources.
Filename: TEmuscu.wps

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