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Papers On Miscellaneous Issues In Business
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AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf

AN ANALYSIS OF UNITED AIRLINES
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This 14-page paper provides an analysis of United Airlines within the framework of Michael Porter's Five Forces of competition. Also includes an analysis of the airline industry in general. Bibliography lists 5 sources.
Filename: MTualana.rtf

AN ANALYSIS ON CNN MONEYLINE
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This 6-page paper provides an analysis about a segment on CNN's Moneyline on the export of U.S. jobs. The paper analyzes this particular program, discusses literature pertaining to the topic, then determines if the program was biased. Bibliography lists 3 sources.
Filename: MTCNNmon.rtf

An Audience Development Programme
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This 9 page paper considers how audience development programmes reflect the theory of visitor studies. The paper uses the example of a museum site; the Wigan Pier Experience and explains the way in which audiences are attracted to the site and also places the development and promotion of the attraction terms of the political and social context as well as relating it to a range of relevant theories. The bibliography cites 11 sources.
Filename: TEwiganp.rtf

An Evaluation of Book Purchasing Web Sites
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This 3 page paper evaluates three book sites: Border's, Barnes & Noble and Powell's. The purchase of a set ot ten text books is utilized as an example. Prices are compared and ease of use of the sites are highlighted. Bibliography lists 3 sources.
Filename: SA410web.rtf

An Evaluation of Oligopolies in Modern America
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This 3 page paper examines two different industries--cigarette and auto manufacturers--to explore the nature of oligopoly. Pricing is a major component of this inquiry. Bibliography lists 6 sources.
Filename: SA621oli.rtf


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