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Papers On Marketing Case Studies
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Case Study in Critical Thinking
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This 6 page paper provides a case study of an assistant to a CEO who has to compose an outline for a public relations speech for the CEO. The scenario involves a hospital that is losing money. The course of action that the CEO should recommend is the basis for this paper. No bibliography.
Filename: SA312FEH.rtf

Case Study on Dakota National Air
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10 pages. This case study looks into building electronic marketing capability for a specialty airlines that gives air tours from two to fourteen days. Dakota National Airlines will choose an option that is best for their particular situation and comments will be made on the advantages and disadvantages of choosing this particular method of marketing their services. Bibliography lists 11 sources.
Filename: JAdakair.rtf

Case Study on Gerber in Poland
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5 pages in length. In 1991, one way in which the owners of the Gerber Products Company could consider expanding their business was to consider globalization. At the time, there was a food processing company in Poland named Alima S.A. All Gerber would have to do is to boost its sales and refurbish the aging plant. However, there are many factors to consider when considering globalization. This paper will focus on several of those factors and the student can base a decision from the facts presented within.
Filename: JGAgrber.wps

Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture
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In nine pages this paper answers questions pertaining to this case study on global marketing, the Japanese anime sensation Astro Boy and the impact of an international youth culture. Four sources are listed in the bibliography.
Filename: TGastroboy.rtf

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This 12-page paper focuses on how to develop and write a case study with personnel issues. Bibliography lists 5 sources.
Filename: MTcastupre.rtf

Case Study: Burt's Bees
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This 5 page paper is a case study of Burt's Bees. It identifies company problems and proposes solutions. Bibliography lists 1 source.
Filename: HVBurtsB.rtf

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