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Papers On Marketing Case Studies
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Bateville Athletic Shoe Company (Case Study)
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This 5 page paper takes a look at a fictitious case study, submitted by a student, and creates a logo and mission statement. Strategic planning is a large part of this analysis that looks at the goals and vision of this American firm that has a desire to do business in Latin America. No bibliography.
Filename: SA238BAS.rtf

BCG and GE Analysis of Snapple Immediately Prior to Its’ Acquisition by Quaker
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This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.
Filename: TEsnapple.rtf

Beam Research Analysis
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This 6 page paper is based on data supplied by the student. The paper examines the results of market research that has been undertaken by a recruitment company in order to assess what the job seekers clients want and how they are using the web site. The information is used to make marketing recommendations. The bibliography cites 2 sources.
Filename: TEbeamres.rtf

Bell Atlantic's Marketing Focus
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A 6 page paper discussing marketing possibilities for Bell Atlantic. The company controls nearly all of the local calls made between Maine and Virginia, and covers the area of the country that 25 percent of the nation's Fortune 500 companies call home. Its local areas also include the country's largest city and the nation's capital. Bell Atlantic only recently has entered the long distance market in New York State, and cellular service is its fastest-growing segment of business. Its focus of service and its very size positions it well for global presence in some of the countries of the world's big emerging markets. Bibliography lists 7 sources. Bell-Atl.wps
Filename: Bell-Atl.wps

Ben & Jerry's (Case Study Analysis)
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This 4 page paper examines a Harvard Business Review case study entitled "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission Alive." Several questions, posed by a student, are answered. No additional sources cited.
Filename: SA536Ben.rtf

Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)
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This 5 page paper provides an evaluation of the case. Bibliography lists 4 sources.
Filename: SA816BJ.rtf


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