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Papers On Marketing Case Studies
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A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf

A Profile of Frigidaire
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This 7 page paper provides an overview of the company inclusive of its history, goals and products. A SWOT analysis is included and the Four P's are discussed. Bibliography lists 7 sources.
Filename: SA229Frg.rtf

A REGIONAL BUSINESS STUDY: WEST MIDLANDS
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This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.
Filename: MTwesmid.rtf

A Strategic Analysis of a Wal Mart Case Study
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This 4 page paper examines a case study submitted by a student. Much of the information included comes from the case, but general knowledge about Wal Mart is used as well. No bibliography.
Filename: SA432Wal.rtf

A Strategic Review of ConAgra
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This 51 page paper provides an intricate look at this large company. How it performs on the stock exchange is just a small part of this detailed analysis that includes matrices (EFE, IFE, IE, etc.) and a SWOT analysis. Many charts and statistical information are included. This comprehensive financial analysis ends with recommendations and predictions for the company's future. Bibliography lists 34 sources.
Filename: SA237CAG.rtf


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