Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf

Airbus and Boeing
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This 9 page paper in written in three parts. The first part looks at the problems and challenges faced by Airbus in the early years and how they were overcome. This section makes use of McKinsey's 7 S's model and a SWOT analysis. The second part of the paper considers the industry that Boeing and Airbus work in, using Porters Five Forces model and a PEST analysis. The last part of the paper considers the future fort the companies and how they need to adapt and change. This section uses a PEST analysis and identify key factors for success and driving forces. The bibliography cites 3 sources.
Filename: TEairbus.rtf

Alan R. Raedels/ Value-Focused Supply Mgmt.
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A 5 page analysis and review of Alan R. Raedels book, 'Value-Focused Supply Management.' Third in a series of books that are designed to assist individuals who are preparing for the Certified Purchasing Manager exams, Raedels gives a comprehensive overview of this topic from with a context that emphasizes the use of Total Quality Management (TQM) and Just-in-Time (JIT) supply philosophy. No additional sources cited.
Filename: 00raedel.rtf

Albert Dunlap and Corporate Transformation
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A 3 page discussion of Dunlap’s actions at Sunbeam Corporation in the 1990s. This paper points out the many wrongs Dunlap perpetuated. Bibliography lists 2 sources.
Filename: PPbusDunlap.rtf

Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf

Alderfer's Motivational Theory
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This 5 page paper explores the idea of motivation and examines the theory presented by Clayton Alderfer in his book, Existence, Relatedness and Growth. No additional sources are listed.
Filename: KTmotvat.wps

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