A Strategy For Handspring
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This 9 page paper looks at the strategic alternatives that are available for Handspring considering the company core competences and the condition of the competitive environment. A recommendation is made and then an plan for implementing that recommendation is given. The paper ends by considering control and evaluation. The paper is based in a case supplied by the student. The bibliography cites 4 sources.
Filename: TEhandspring.rtf

A Study of Recency as a Negative and Sometimes Faulty Perception Communicated in Management and the Work Environment
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This is a 10 page paper discussing the perception of the recency effect within the work environment. Recency in which the most recent information received by an individual seems to be given the most weight in decision making has a great deal of importance in the field of management and the work environment. Managers within the business environment are used to dealing with recency plans within a business sense in that recency in business is a measurement of customers who have purchased merchandise “recently” or within an advertising perspective it is the psychological effect in which customers remember the “most recent” merchandizing when purchasing products. Despite management knowing about business recency, few if any are aware of the psychological recency effect within their own decision making process and the perceptual errors which can be made. In fact, the recency effect within the work environment can lead to poor judgment, poor or inconsistent management and poor communication skills throughout administration. Bibliography lists 8 sources.
Filename: TJrecen1.rtf

A SWOT Analysis of Toyota
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This 5 page paper considers the well known car manufacturer Toyota ands conducts an analysis to look at the companies strengths and weaknesses as well as considering the opportunities and the threats the company may face. The writer includes subjects such as brand image, marketing, production, financial position, operations and reach and development. The bibliography cites 5 sources.
Filename: TEtoyota.wps

A Team That Wasn't/Failure of Teamwork
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A 3 page essay that offers a reaction to the essay "The Team That Wasn't" by Suzy Wetlaufer. This essay offers a detailed business scenario that describes how a team of department manages for the FireArt Company are failing at their task to reorient their business strategically, largely due to the efforts of one brilliant manager, Randy, to derail the efforts of the outside expert, Eric, who was brought in from New York by the CEO. After describing this business scenario, Wetlaufer offers the reactions of seven business management experts on how the situation should be handled. The writer then discusses these opinion and which one is the best solution. Bibliography lists 2 sources.
Filename: khtwt.rtf

Abercrombie & Fitch - An Analysis
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A 12 page paper. The Abercrombie brand dates back to 1892 when David Abercrombie opened his first outdoors apparel and equipment store. The name was changed when Ezra Fitch bought into the company in 1900. Since that time, this company has faced bankruptcy, been bought out twice, changed its focus entirely, been sued for discrimination and been accused of promoting promiscuity. This essay provides a short history of the company and discusses branding, marketing strategies and problems, competitors with selected financial data, and plans for the future. The essay begins with an executive summary and ends with conclusions. Bibliography lists 12 sources.
Filename: PBanfan.rtf

Above the Glass Ceiling? A Comparison of Matched Samples of Female and Male Executives
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This 4 page paper provides an overview of an article on the glass ceiling in the workplace. This paper outlines the basic elements of the study. No additional sources cited.
Filename: MHGlassCei.rtf

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