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Papers On Business - Management
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BMD; A Case Study in Vertical Integration
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This 10 page paper looks at a case study of attempted expansion and profit maximisation by way of vertical expansion through acquisition. The case study concerned can be seen as a lesson in the mistakes and risks of this type of expansion. Moving away from core competencies is always a risky proposition, BMD, a lumber yard company attempted forward integration without the necessary changes required. This paper is a demonstration that a perceived synergy is not always real, and considers the other changes needed to make vertical integration a successful and profitable exercise. No additional sources were used.
Filename: TElumver.wps

BMG Entertainment
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A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
Filename: KSmgmtBMGent.rtf

BMW "Newness" and the Product Life Cycle (Case Study Analysis)
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This 4 page case study analysis focuses on the product life cycle. No bibliography.
Filename: SA748BMW.rtf

BMW and Rover
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This 3 page paper outlines the acquisition of Rover by BMW, why they made the acquisition and why it went wrong. The paper starts by considering the position of BMW within the automotive market, explains why the acquisition offered so many opportunities, why they were not realised and the strategy that BMW followed after accepting this failure.
Filename: TEBMWrover.rtf

BMW and Strategy
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This 8 page paper examines BMW and its' strategy. The paper answers four questions, looking at the drivers for BMW in the year 2000 and later, the core competences of the company, the how the concepts of competitive advantage through differentiation and cost advantage apply to BMW and the role of traditional strategic planning at BMW. The bibliography cites 3 sources.
Filename: TEBMWques.rtf

BMW Auto Group
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A 5 page paper with three parts. The first section provides a brief history of the company, including products and 2004 sales figures. The second section reports an article written about the company that focuses on the need to downmarket and the third section comments on social responsibility and corporate goals. Bibliography lists 7 sources.
Filename: PGbmw.rtf


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