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Papers On Business - Management
Page 230 of 2146

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Beer Advertising
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A 5 page paper which considers what makes beer advertising so appealing to the male audience, specifically considering Budweiser, Heineken, Carlsberg, Foster’s, Miller and Guinness. Bibliography lists 10 sources.
Filename: TGbeer.rtf

Beer in China; Assessing the Market
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This 10 page paper examines China as a potential new market for an existing brand of beer. The microenvironment is examined using a PEST Analysis to look at the political, economic, social and technological influences. The industry in China and the impact on the firm is then considered with the use of Porters Five Forces model, and the last section of the paper discusses potential modes of entry. The bibliography cites 6 sources.
Filename: TEchbeer.rtf

Behaving as a Consultant
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A 3 page paper discussing differences in employee relations with consultants and lower-end outsourced employees such as temporary production workers. Focusing on the consultant, the paper discusses the advantages and disadvantages of the relationship from both the consultant and the contracting company perspective. Because outsourced individuals are or represent suppliers, the organization is free to dismiss them for any (or no) reason and with no notice.. Bibliography lists 3 sources.
Filename: KSmgmtConslt.rtf

BEHAVIOR IN ORGANIZATIONS
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This 23-page paper examines certain theories about organizational behavior. Models examined in this paper included achievement motivation, affiliation motivation, competence motivation and the expectancy and equity models. The paper also uses some of these models in business examples. Bibliography lists 4 sources.
Filename: MTorgmot.rtf

Behavior Intervention in Management Function
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A 5 page paper discussing management’s role in effecting employee behavioral change. Business has changed dramatically over the past several years, but the four functions of management - planning, leading, controlling and organizing – have retained their applicability to today’s organizations. Changes in plans that the organization makes for itself can create the need for altering the behavior of employees. It is behavior intervention that is discussed here. Bibliography lists 5 sources.
Filename: KSmgmtFuncInt.rtf

Behavioral Approach To Leadership Case Study
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A 3 page paper that presents a hypothetical case study of a vice-president's approach to bringing a company together. The paper reports how this leader used 10 of the 17 behaviors of successful leaders identified by Zenger-Miller. These include: vision, empowerment, managing change, dealing with individuals, making credible presentations and others. Bibliography lists 1 source.
Filename: PGhypldr.rtf


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