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Papers On Business - Management
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Avon's Transformation
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A 4 page paper discussing the effects of Avon's transformation on its networking relationships and its representatives' ability to serve their customers. With product sales flat or nearly flat within the US for several years, until recently Avon focused on international sales and the expansion to new markets. It is not choosing now to ignore those markets, but it has transformed its global supply chain, which in turn has greatly assisted Avon's networking structure. Includes an outline. Bibliography lists 8 sources.
Filename: KSmgmtAvon.rtf

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser
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This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product and its' competitive advantages. The bibliography cites 2 sources.
Filename: TEavonanew.rtf

B.F. Goodrich-Rabobank Interest Rate Swap
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A 5 page overview of the interest rate swap which occurred between B.F. Goodrich and Rabobank, a European financial institute. Provides financial details of the arrangement between 1979 and 1982. Bibliography lists one source.
Filename: PPintere.doc

B2B and B2C Marketing: Similarities and Differences
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This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business customers, it seems as if there is a shift, and it has gone to developing niches that individual customers will like. This is true whether or not the customer is a business customer or an individual consumer. This idea is discussed in addition to many others. Marketing to B2B and B2C customers if the focus of this paper. Bibliography lists 5 sources.
Filename: SA732B2.rtf

B2B Process Integration
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A 7 page paper answering several questions about business-to-business (B2B) process integration. B2B process integration is an outgrowth of total quality management and the advent of just-in-time inventory management designed to decrease inventory levels while increasing internal efficiency. It began with the need to share information and over the past two decades has progressed to sharing processes as well. Bibliography lists 7 sources.
Filename: KSmgmtB2BprInt.rtf

B2B: Legal, Ethical And Regulatory Perspective
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3 pages in length. Entering into business amidst the ever-expanding boundaries of electronic commerce has become the exchange of choice for many an industry, both contemporary and traditional in nature. The extent to which e-commerce has literally metamorphosed the way in which business occurs is both grand and far-reaching from a beneficial standpoint; that there must also be safeguards to ensure legal, ethical and regulatory compliance speaks to the ease with which B2B must be kept in check. Bibliography lists 6 sources.
Filename: TLC_B2B.rtf


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