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Papers On Business - Management
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Apple; Marketing and Position
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This 9 page paper looks at different aspects of Apple Inc including marketing, market share, positioning and market strategies. The first part of the paper develops three personas representing target markets for the iPod, the iMac and ITunes. The second part of the paper examines the way ITunes has been marketed using the 4 P's model and then utilizes the 6 M framework to assess an iTunes promotion. The third part of the paper briefly considers the strategic reasons behind the launch of the iPod and iTunes. The bibliography cites 9 sources.
Filename: TEapitunem.rtf

Applicability of Magnet Hospitals to the Canadian Health Care System
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A 16 page paper primarily discussing the qualities of magnet hospitals and the process of achieving certification. Any quest to decrease costs while simultaneously increasing quality is a worthwhile pursuit in today's environment, but the many manufacturers failing in their attempts to implement TQM in the past can attest to the fact that there are pitfalls in the process. Magnet certification is tried, proven and documented, and has been shown to benefit nurse recruitment and retention efforts. Though the fiscal structure of health care in the US and Canada are very different, the goals of each are the same. Magnet certification can be applied to Canadian health care with only minimal alteration. Bibliography lists 16 sources.
Filename: KSmagnet.wps

Application of ITM in Manufacturing Companies
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5 pages. Information Technology Management (ITM) in manufacturing addresses technology aspects such as client/server distributed architecture and object oriented programming. Bandwidth ITM solutions address broad areas within any business; things such as manufacturing, distribution, finance and project management, as well as service and maintenance, transportation etc. A seamless integration is essential to provide visibility and consistency across the manufacturing aspect as well. This proposal will give a clear cut explanation of the usefulness of ITM in manufacturing companies, with special attention to the needs of the less developed countries. Bibliography lists 10 sources.
Filename: JGAitm3w.rtf

Application Of Leadership Functions In Health Service
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A 5 page paper that looks at the leadership and management functions in health service organizations. Specifically, the writer discusses the functions of a manager and how these are used in establishing and achieving outcomes and objectives. Bibliography lists 4 sources.
Filename: PGhsomgt.rtf

Application Of Strategic Management
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This 3 page paper reviews and analyzes the Web sites of three companies: Deloitte & Touche USA LLP, Booz, Allen, Hamilton and Accenture. Bibliography lists 4 sources.
Filename: PGwbstsm.rtf

Application Of Strategic Planning Theory - Nike SWOT Analysis
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A 14 page paper that begins with an introduction to the Design School Theory for strategic planning. The SWOT analysis (strengths, weaknesses, opportunities and threats) is then explained and discussed. The next part of the paper is a SWOT analysis of Nike Corporation. The paper concludes with comments and other ideas regarding the analysis phase of strategic planning. Bibliography lists 18 sources.
Filename: PGswotnk.rtf


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