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Papers On Business - Management
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Analysis of "The Goal: A Process of Ongoing Improvement":
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This 4 page paper discusses "The Goal" in terms of its operations management principles. This paper gives a summary of the book as well and also offers opinion about the principles which the book presents. Bibliography lists 1 source.
Filename: GSGoal12.rtf

Analysis of "Tough Package - Here's One Measure of Economy's Health: Corrugated Box Sales"
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A 5 page paper analyzing management decisions in terms of financial function. Business and finance writers have taken to looking in diverse directions for signs of what truly is happening with the US economy. In this article, McDaniel (2001) writes that orders for corrugated boxes could be used as a clue of the financial future. The author may well have discovered an indicator that can be more reliable than the more abstract ones. The article discusses several different aspects of manufacturing operations, particularly that of Just-In-Time (JIT) production and inventory control; the paper assigns finance functional perspectives. Bibliography lists 2 sources.
Filename: KS-WSJart.wps

Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable example of using one case study to illustrate particular issues in the business world for students of marketing, business, management, and SWOT analysis. Bibliography only lists the primary source.
Filename: BWswatch.rtf

Analysis of a Coke Commercial
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This 6 page paper takes a look at a Light Coke commercial and analyses it in terms of production values, messages and impact on the target audience. Many things are discussed including camera shots, lighting and color but emphasis is placed on the message it provides. Bibliography lists 3 sources.
Filename: SA18Coke.wps

Analysis of a Corporate Productivity Audit
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8 pages. The productivity audit of a business is comprised of the evaluation of eight major items: Policy, leadership, objectives, inputs, performance, technology, work procedures and staff. This example productivity audit evaluates these areas in this particular business, a metropolitan bank. The results of the audit are reported with a full analysis of the findings as well as recommendations on how to improve certain aspects of the business. This is an excellent guideline that can serve as a model in auditing any type of business using the productivity audit as shown. Bibliography lists 4 sources.
Filename: JGAbnkfx.rtf

Analysis of a Lingerie Ad
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6 pages worth of short essay answers to questions about the theme, message, and content of a lingerie ad that appeared in a popular magazine. Examined are the advertiser's use of target marketing, cultural myths, conditioning theory, and more. No Bibliography.
Filename: Lingerad.wps


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