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Papers On Business - Management
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Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

Aer Lingus; Porters Five Forces Analysis
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This 3 page paper is a concise analysis of the Irish airline; Aer Lingus, using Porters Five Forces model looking at the rivalry among existing competitors, the threat of new entrants, the power of buyer, suppliers and the attraction of substitutes.
Filename: TEaerlingp5.rtf

Aerial Platforms & Aerial Ladder Apparatus
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A 5 page paper that provides an overview of aerial platforms and aerial ladder apparatus and considers the OSHA regulations and safety issues regarding their use. This paper also looks at the variety of uses for this type of equipment. Bibliography lists 5 sources.
Filename: Aerial.doc

Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf

Affirmative Action And Human Resource Management
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This 5 page paper begins with an introduction and definition of affirmative action. Research has shown that a companies with a diverse workforce tend to be more successful if the diversity is managed well. The writer discusses two approaches to managing diversity and ends the essay with comments regarding how HR managers can protect the company. bibliography lists 7 sources.
Filename: PGafacd.rtf

Affirmative Action in Business
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This 13 page paper provides an overview of the role that affirmative action plays in the decision-making in business. This paper assesses the views of managers and human resources management and the impact for interactions in the workplace setting. Bibliography lists 10 sources.
Filename: MHHRaffi.wps


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