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Papers On Business - Management
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A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf

A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf

A Marketing Plan for a New Business
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This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.
Filename: SA302mkt.rtf

A Marketing Plan for Highland Spring
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This 20 page paper examines the Scottish bottled water company Highland Spring. The paper begins with a situational analysis including a SWOT. PESTLE and Porters Five Forces model analysis. Marketing objectives are then outlined including the positioning and target market and a strategy to increase sales is presented based on the situation of analysis and the marketing objectives. The bibliography cites 21 sources.
Filename: TEhighland.rtf

A MERGER OF EQUALS: AN ANALYSIS
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This 3-page paper covers the question of management of a merger between two printing companies, what went wrong because the employees weren't consulted, and how emotional intelligence can be utilized to ensure that the two companies become a success. Bibliography lists 1 source.
Filename: MTmerequ.rtf

A Modern Look at Porter's Five Forces Model
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This 5 page paper consider the well established model that is used to examine the competitive environment. The writer argues that the model is accurate, and assesses its' limitations, arguing that the model could be improved upon. The bibliography cites 5 sources.
Filename: TEport5f.rtf


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