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Papers On Business - Management
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4 P's; Marketing in Malaysia
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This 5 page paper examines the 4 P's product, price, placement and promotion and demonstrates how they may be used by a company in order to compete in the market place. The writer gives examples from Malaysia to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEfourps.rtf

401 K Plans
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A 5 page essay discussing the pros and cons of 401k plans. Bibliography lists approximately 6 sources.
Filename: 401kplan.rtf

7 UP Billboard Advertisements: Then And Now
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7 pages in length. The advertising strategies of 7 UP have been heralded as some of the most innovative, inspired and creative of all the soft drink marketing campaigns. With its target audience between the ages of twelve and twenty-four, the soda maker has incorporated innocence, purity, activity and humor into the vast majority of its diverse marketing approaches. Bibliography lists 8 sources.
Filename: TLC7-UP.rtf

7-11 -- Time Management Around Merchandising Issues
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A 7 page paper with a background on Southland Corporation, and a 'local' 7-11 store and its merchandising functions. The paper proposes time management solutions to its apparent merchandising flaws. Bibliography lists 3 sources.
Filename: 711bus.rtf

888.com
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This 5 page paper examines the online gambling and casino company 888.com and considers the strategy of the company using Porters Five Forces model, which looks at existing competition, new entrants, customers and suppliers and substitutes. The bibliography cites 8 sources.
Filename: TE888com.rtf

A Backhanded View of Business Ethics
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A 4 page paper discussing aberrations of business ethics promoted by two self-proclaimed “theorists.” Albert Carr, Norman Gillespie and Peter Drucker all maintain very different views of the role that ethics and ethical behavior play in the conduct of business. The purpose here is to examine and assess the position of each, determining which approach is the better one to follow. The paper concludes that the international business climate has changed dramatically since the height of Drucker’s writing activity, but the simple rules and common sense he promotes have not. Carr and Gillespie are just plain wrong. Each has invested misplaced energy and thought that perhaps could have been used to produce something worthwhile. Bibliography lists 6 sources.
Filename: KSbusEthCarrGil.rtf


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