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Papers On Business - Management
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Keki Bhote/Beyond Customer Satisfaction to Customer Loyalty
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A 10 page analysis of Bhote's new theories on how American business can achieve long lasting success. Bhote's book argues against the popular notion that if a company adheres to high quality standards, sales will take care of themselves and says that this contains an inherent fallacy-- namely, that customer satisfaction is not the same thing as customer loyalty. No additional sources cited.
Filename: 90bhote.rtf

Waste Minimization
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This 20 page paper asserts that waste minimization is the most effective form of compliance for any corporation. The necessity for compliance, based on public health and environmental reasons, are explored. Also included is the history of industrial practices and the environmental movement as well as an explanation of how waste lowers the quality of life. Detailed methods of effecting minimization, along with easy to understand examples and the inclusion of the 'waste management hierarchy', is a focal point of the paper. Bibliography lists 15 sources.
Filename: Wastemin.doc

Jack-in-the-Box / Who is Responsible for Consumer Protection ?
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A 6 page paper positing that although Jack-in-the-Box seems to be altruistic in its considerations of the harm it caused its customers, the federal government has not been as conscientious--they have said that responsibility for consumer protection resides in at the state government level. According to Kant and consumer protection groups, there is an inherent danger in this, as despotism is alive at the state level, and that many states are governed arbitrarily by people with special interests. Given this situation, via Kant's advice, it behooves consumers to continue policing all levels of government in order to find the protection from harm to which they are entitled. Bibliography lists 6 sources.
Filename: Jackbox.wps

Kant’s Categorical Imperative and the Case of the Ford Pinto
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10 pages in length. 10 pages in length. Compares the Categorical Imperative of Kant to the case of the faulty gas-tank design in the Ford Motor Company Pinto. Makes reference to utilitarianism as well as the virtue theory and the rights theory. Looks at the ethics, the solution, cost-benefit analysis and alternative solutions. Bibliography lists 9 sources.
Filename: JGApinto.wps

THORNTONS AND MARKETING
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This 8-page paper concerns the Thorntons Co., which manufacturers and distributes chocolates and other confectionery's throughout the United Kingdom. The paper focuses on Thorntons marketing plan, provides a PEST and SWOT analysis and then offers recommendations for a successful marketing mix. Bibliography lists 2 sources.
Filename: MTthornt.rtf

Bell Atlantic Launches Long Distance Service
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A 9 page paper that discusses Bell Atlantic's move into offering long distance service. Issues discussed include the requirements of the Telecommunications Act of 1996, some of the steps Bell Atlantic took to fulfill the conditions, approval and subsequent sanction of the company by the FCC, the consent decree and present status. Bibliography lists 8 sources.
Filename: PGbellat.wps


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